Privacy Policy

Privacy Policy Last updated: June 9, 2025 At Squires Orthodontics, we are committed to protecting your privacy. Please take the time to carefully review this Privacy Policy before using the https://squiresorthodontics.com website (the “Website”) operated by Squires Orthodontics, PLLC. (“we,” “us,” “our”). This policy outlines how we collect, use, and safeguard your personal information. Your access to and use of the Website is contingent upon your acceptance of this Privacy Policy. This policy applies to all visitors, users, and any others accessing the Website. By using the Website, you consent to the practices described in this Privacy Policy. If you do not agree with any aspect of this policy, you must discontinue use of the Website. Information We Collect We collect any and all information you voluntarily enter on this Website. This may include, but is not limited to:

Personal Identification Information: Name, postal/shipping address, phone number, IP address, email address, and device identifiers
Internet or Other Electronic Activity: Information about your interactions with our Website, advertisements, and other electronic communications

How We Use Your Information We may use the personal information you provide for the following purposes:

Enforcing our Terms of Service
Conducting surveys and contests
Providing customer service and support
Resolving disputes
Verifying your identity and customer information
Analyzing Website usage and performance
Protecting against fraudulent or malicious activities
Conducting targeted advertising

We may also use your phone number solely for the purpose of providing important updates related to your care or appointment reminders, including via SMS if you have provided your consent to receive text messages. SMS Communication Compliance By providing your mobile number, you expressly consent to receive text messages from Squires Orthodontics. These messages may include appointment reminders, updates related to your treatment, or other relevant information. Message frequency may vary. Standard message and data rates may apply. You can opt to receive SMS messages through:

Completing an online or in-office registration form
Checking a box on our website or patient portal (if available)
Confirming via a double opt-in link or verification message if applicable

You can opt out of receiving SMS messages at any time by:

Replying “STOP” to any text message you receive from us
Contacting our office at (585) 586-4080 or he***@*****************cs.com
Updating your communication preferences in our patient portal (if available)

Sharing Your Personal Information We may share your personal information with the following categories of third parties to support the operation of our Website:

Content Management Systems
Email Service Providers
Hosting Providers
Marketing and Advertising Vendors
Fraud Prevention Service Providers
Analytics Providers
Social Networks

Specific pieces of personal information shared may include your name, postal/shipping address, phone number, IP address, email address, device identifiers, and information related to your interactions with the Website and advertisements. Sale of Information We do not sell your personal information to third parties for marketing purposes. No mobile information will be shared with third parties or affiliates for marketing purposes. Cookies Cookies are small data files stored on your device by your browser when visiting websites. Our Website uses cookies to enhance your experience. Please refer to our Cookie Policy for more details on the types of cookies we use, why we collect them, and how to manage your cookie preferences. We may also use third-party tools such as pixels or tags to collect data on how users interact with our site, advertisements, or other communications. This helps us improve user experience and personalize content. You can manage your preferences through your browser settings or opt-out tools like the Google Ad Settings or the Network Advertising Initiative’s opt-out page. Children’s Privacy Our Website is designed for use by a general audience and is not intended for children under the age of 18. If we become aware that personal information from a child under 18 has been submitted to us, we will only use that information to respond to the child and inform them they are not eligible to use our Website. Analytics Programs We use Google Analytics to gather data on how users interact with the Website. If you wish to opt out of Google Analytics tracking, you can do so by visiting Google Analytics Opt-out. Your Privacy Rights You may opt out of future sharing of your personal information by submitting a request to he***@*****************cs.com. You also have the right to request access to your personal information, correct or delete inaccurate information, or object to specific types of data use. To exercise these rights, contact us at he***@*****************cs.com. Data Transfers Your personal information may be stored or processed in the United States or other countries where we or our service providers operate. By using our Website, you consent to this transfer, storage, and processing. Third-Party Websites Our Website may contain links to third-party websites for your convenience. Please be aware that we are not responsible for the content or privacy practices of these external websites. It is your responsibility to review the privacy policies of any third-party websites you visit. Do Not Track Do Not Track (DNT) is a browser setting that allows you to indicate your preference regarding tracking. At this time, our Website does not respond to DNT signals. You can enable or disable this feature in your browser’s settings. Changes to Our Privacy Policy We reserve the right to modify this Privacy Policy at any time. Changes will be posted directly on our Website, and your continued use of the Website following any updates constitutes your acceptance of the revised policy. Questions If you have any questions regarding this Privacy Policy, please contact us at: Squires Orthodontics 20 N Main St Pittsford, NY 14534 Phone: (585) 586-4080 Email: he***@*****************cs.com.